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YITTY BY LIZZO | SHAPEWEAR REINVENTED

Yitty Brand Launch | April ‘22

YITTY, Shapewear Reinvented, by Lizzo. YITTY is a fashion lifestyle brand that is grounded in shapewear. Flattering fits, customized compression, everyday comfort & stand-out style make every body feel great.

In just over a week the launch generated
    •  7.5M+ total impressions
    •  307K+ new followers on Instagram
    •  69K+ new followers on TikTok
    •  16K+ new followers on Twitter
    •  70+ articles, Incl. 2 full pages in the NY Times,

Client: Yitty 
Creative Director: Remi Carlioz
Photographer: Robin Harper
My Role: Head of Production / Producer
For the launch of Yitty, Lizzo's size-inclusive & revolutionary shapewear brand, we had to go out with a bang. We casted a group of beautiful & confident women who truly embodied the versatility, boldness and diversity of this brand, and used the historic Hollywood Roosevelt Hotel as a backdrop. And of course, we added in a vintage car, lots of twerking, & a rooftop moment to steal the show
Los Angeles, Calif. 90066