Erin Kelly | Senior Integrated Producer | Los Angeles

DIABLO DEATHS | blizzard entertainment

Social Activation & Experiential | June ‘ 23

In addition to our eulogy campaign with Megan Fox, we also challenged Diablo’s most dedicated gamers by giving them a spot on a Lilith statue if they beat the game in hardcore mode.

We built the statue and now more than 1,300 gamers names adorn the effigy on Blizzard’s campus in Irvine, CA.


CALL FOR ENTRIES VIDEO: