MEGAN FOX X DIABLO IV | blizzard entertainment
Diablo IV Launch Campaign | June ‘ 23With over 8 years in the making, Diablo IV was one of the most anticipated game launches of 2023.
We knew millions of players would be dying in-game on launch day—so we created a social-first campaign that honored the fallen, as they deserved. Players submitted their most epic in-game deaths on 06.06.23 using #DiabloDeaths in exchange for a custom eulogy from Megan Fox.
Diablo IV quickly became the fastest-selling Blizzard game of all time—and one of the most successful game launches in history.
Campaign Results:
• 14.4M Views on TikTok
• 36M+ Impressions Across Platforms
• 400k+ Engagement Across All Channels
Clio ‘24: Gold Award (Fan Engagement, Games)
Agency: VCCP US
Director: Hal Kirkland
Creative Director: Geoff Vreeken
My Role: Integrated Producer
We knew millions of players would be dying in-game on launch day—so we created a social-first campaign that honored the fallen, as they deserved. Players submitted their most epic in-game deaths on 06.06.23 using #DiabloDeaths in exchange for a custom eulogy from Megan Fox.
Diablo IV quickly became the fastest-selling Blizzard game of all time—and one of the most successful game launches in history.
Campaign Results:
• 14.4M Views on TikTok
• 36M+ Impressions Across Platforms
• 400k+ Engagement Across All Channels
Clio ‘24: Gold Award (Fan Engagement, Games)
Agency: VCCP US
Director: Hal Kirkland
Creative Director: Geoff Vreeken
My Role: Integrated Producer
TEASER:
LAUNCH VIDEO:
CASE STUDY:
CUSTOM EULOGIES:
In addition to our eulogy campaign, we also challenged Diablo’s most dedicated gamers by giving them a spot on a Lilith statue if they beat the game in hardcore mode.
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We built a massive statue and now more than 1,300 gamers names adorn the effigy on Blizzard’s campus in Irvine, CA.
We built a massive statue and now more than 1,300 gamers names adorn the effigy on Blizzard’s campus in Irvine, CA.
