Erin Kelly | Senior Integrated Producer | Los Angeles
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Fall Editorial | Fabletics

The Wildlife Collection | September ‘21



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For the launch of Yitty, Lizzo's size-inclusive & revolutionary shapewear brand, we had to go out with a bang. We casted a group of beautiful & confident women who truly embodied the versatility, boldness and diversity of this brand, and used the historic Hollywood Roosevelt Hotel as a backdrop. And of course, we added in a vintage car, lots of twerking, & a rooftop moment to steal the show