Introducing: Fabletics Men by Kevin Hart
Brand Launch | April '20
For the launch of Fabletics, we built a custom locker room and cast 4 men to show the different types of guys out there at the gym.
This campaign leads to the brand’s core message: your activewear is trying too hard - join the team & get Fabletics Men instead.
Director: Chris Petrick
Copywriter: John Cregan
My Role: Director, Production / Producer
This campaign leads to the brand’s core message: your activewear is trying too hard - join the team & get Fabletics Men instead.
Director: Chris Petrick
Copywriter: John Cregan
My Role: Director, Production / Producer
Launch Film:
CAMPAIGN imagery:
ADDITIONAL CONTENT:
Photographer & Director of Photography: Tucker Korte
Directors Chris Petrick
Copywriter: John Cregan
Production Designer: Robbie Freed
Director, Production / Producer: Erin Kelly
Production Supervisor: Aran Kim
Gaffer: John Gorman
Key Grip: Alex Cruz
2nd Camera Op: Andy Depung
3rd Camera Op: Eric Laudadio
Groomer (Kevin): John Clausel
Wardrobe Stylist (Kevin): Ashley North
Key Groomer: Emily Christison
Wardrobe Stylist: Eunice Park
Directors Chris Petrick
Copywriter: John Cregan
Production Designer: Robbie Freed
Director, Production / Producer: Erin Kelly
Production Supervisor: Aran Kim
Gaffer: John Gorman
Key Grip: Alex Cruz
2nd Camera Op: Andy Depung
3rd Camera Op: Eric Laudadio
Groomer (Kevin): John Clausel
Wardrobe Stylist (Kevin): Ashley North
Key Groomer: Emily Christison
Wardrobe Stylist: Eunice Park