FOOTY | Más+ By Messi
Social Activation | March '25
For this high-energy social campaign, we brought together three skilled soccer players for a game of FOOTY—our fresh spin on the classic basketball challenge HORSE. With trick shots, bold moves, and pure love for the game, they went head-to-head to see who could pull off the most impressive plays. The ultimate prize? A bottle of Más+ by Messi, personally signed by the GOAT himself.
Campaign Results: 1.2M views within the first week
Campaign Results: 1.2M views within the first week
We kicked things off with a giveaway post, giving fans the chance to win their own Messi-signed bottle:
To keep the momentum going, we rolled out reminder content that amped up the excitement and got even more people in on the action
