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NIGHTMARE FUEL | BLIZZARD ENTERTAINMENT 

Experiential Campaign | Oct ‘23

Nightmare Fuel By Diablo 4: The world’s first scientifically vetted engineered nightmare experience. To continue the hype for Diablo IV, we wanted to do something we felt no one has done before - scientifically bring a video game to Diablo fans’ nightmares. We partnered with renowned Sleep Expert & Dream Researcher Dr. Leslie Ellis to design an overnight audio experience that brings Diablo into the subconscious mind. The ambient track induces you into a Diablo 4 influenced nightmare, & equips you with the tools to control it through dream incubation & lucidity. The most terrifying part? It actually works. 

Agency: VCCP US
Director: Ross Allen
Creative Director: Geoff Vreeken
My Role: Integrated Producer

Clio ‘24: Silver Award (Innovation, Games)
The One Show 2024: Shortlisted
Epica Awards: Shortlisted (Media Innovation - Alternative Media)
Shanghai International Advertising Festival (SHIAF): Gold (Game Marketing)

CASE STUDY: 







“THE MAKING OF” VIDEO:






HERE’S HOW IT WORKS:





LISTEN TO THE AUDIO here:


     


Agency: VCCP US
Creative Director: Geoff Vreeken
Art Directors: Taylor Dahl & Matt DeMilner
Copywriter: Trevor Larson
Integrated Producer: Erin Kelly

Director: Ross Allen
Director of Photography: Mitchell Baxter

Color: ArtJail
Audio / Music Design & Mix: One Thousand Birds
Lead Editor - The Making of Nightmare Fuel: Ross Allen
Editor - The Making of Nightmare Fuel: Miguel Barbosa
Editorial | Teaser & Launch Video: Ryan Gee


Los Angeles, Calif. 90066