Erin Kelly | Senior Integrated Producer | Los Angeles
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NIGHTMARE FUEL | BLIZZARD ENTERTAINMENT 

Experiential Campaign | Oct ‘23

Nightmare Fuel By Diablo 4: The world’s first scientifically vetted engineered nightmare experience.

To continue the hype for Diablo IV, we wanted to do something we felt no one has done before - scientifically bring a video game to Diablo fans’ nightmares.
We partnered with renowned Sleep Expert & Dream Researcher Dr. Leslie Ellis to design an overnight audio experience that brings Diablo into the subconscious mind. The ambient track induces you into a Diablo 4 influenced nightmare, & equips you with the tools to control it through dream incubation & lucidity. The most terrifying part? It actually works.

Agency: VCCP US
Director: Ross Allen
Creative Director: Geoff Vreeken
My Role: Integrated Producer

Clio ‘24: Silver Award (Innovation, Games)
The One Show 2024: Shortlisted
Epica Awards: Shortlisted (Media Innovation - Alternative Media)
Shanghai International Advertising Festival (SHIAF): Gold (Game Marketing)




CASE STUDY:




"THE MAKING OF NIGHTMARE FUEL"



HERE'S HOW NIGHTMARE FUEL WORKS:



EXPERIENCE DIABLO IV NIGHTMARE FUEL FOR YOURSELF, IF YOU'RE BRAVE ENOUGH...

AUDIO ONLY (SPOTIFY)
AUDIO + VISUALS (YOUTUBE) 




PRESS:
Muse by Clios, Shots Magazine



Agency: VCCP US
Creative Director: Geoff Vreeken
Art Directors: Taylor Dahl & Matt DeMilner
Copywriters: Trevor Larson & Conor McFarland
Integrated Producer: Erin Kelly

Director: Ross Allen
Director of Photography: Mitchell Baxter

Color: ArtJail
Audio / Music Design & Mix: One Thousand Birds
Lead Editor - The Making of Nightmare Fuel: Ross Allen
Editor - The Making of Nightmare Fuel: Miguel Barbosa
Editorial | Teaser & Launch Video: Ryan Gee