NIGHTMARE FUEL | BLIZZARD ENTERTAINMENT
Experiential Campaign | Oct ‘23Nightmare Fuel By Diablo 4: The world’s first scientifically vetted engineered nightmare experience.
To continue the hype for Diablo IV, we wanted to do something we felt no one has done before - scientifically bring a video game to Diablo fans’ nightmares.
We partnered with renowned Sleep Expert & Dream Researcher Dr. Leslie Ellis to design an 8 hour immersive audio experience that brings Diablo into the subconscious mind. The ambient track induces you into a Diablo 4 influenced nightmare, & equips you with the tools to control it through dream incubation & lucidity. The most terrifying part? It actually works.
Agency: VCCP US
Director: Ross Allen
Creative Director: Geoff Vreeken
My Role: Integrated Producer
Clio ‘24: Silver Award (Innovation, Games)
The One Show 2024: Shortlisted
Epica Awards: Shortlisted (Media Innovation - Alternative Media)
Shanghai International Advertising Festival (SHIAF): Gold (Game Marketing)
To continue the hype for Diablo IV, we wanted to do something we felt no one has done before - scientifically bring a video game to Diablo fans’ nightmares.
We partnered with renowned Sleep Expert & Dream Researcher Dr. Leslie Ellis to design an 8 hour immersive audio experience that brings Diablo into the subconscious mind. The ambient track induces you into a Diablo 4 influenced nightmare, & equips you with the tools to control it through dream incubation & lucidity. The most terrifying part? It actually works.
Agency: VCCP US
Director: Ross Allen
Creative Director: Geoff Vreeken
My Role: Integrated Producer
Clio ‘24: Silver Award (Innovation, Games)
The One Show 2024: Shortlisted
Epica Awards: Shortlisted (Media Innovation - Alternative Media)
Shanghai International Advertising Festival (SHIAF): Gold (Game Marketing)
"THE MAKING OF NIGHTMARE FUEL"
HERE'S HOW NIGHTMARE FUEL WORKS:
EXPERIENCE DIABLO IV NIGHTMARE FUEL FOR YOURSELF, IF YOU'RE BRAVE ENOUGH...
AUDIO ONLY (SPOTIFY)
AUDIO + VISUALS (YOUTUBE)
PRESS:
Muse by Clios, Shots Magazine
CASE STUDY:
Agency: VCCP US
Creative Director: Geoff Vreeken
Art Directors: Taylor Dahl & Matt DeMilner
Copywriters: Trevor Larson & Conor McFarland
Integrated Producer: Erin Kelly
Director: Ross Allen
Director of Photography: Mitchell Baxter
Color: ArtJail
Audio / Music Design & Mix: One Thousand Birds
Lead Editor - The Making of Nightmare Fuel: Ross Allen
Editor - The Making of Nightmare Fuel: Miguel Barbosa
Editorial | Teaser & Launch Video: Ryan Gee
Creative Director: Geoff Vreeken
Art Directors: Taylor Dahl & Matt DeMilner
Copywriters: Trevor Larson & Conor McFarland
Integrated Producer: Erin Kelly
Director: Ross Allen
Director of Photography: Mitchell Baxter
Color: ArtJail
Audio / Music Design & Mix: One Thousand Birds
Lead Editor - The Making of Nightmare Fuel: Ross Allen
Editor - The Making of Nightmare Fuel: Miguel Barbosa
Editorial | Teaser & Launch Video: Ryan Gee