Erin Kelly | Senior Integrated Producer | Los Angeles

Normani for Savage x Fenty by Rihanna

National Campaign | Spring '20


This concept came to life by playing as a single dramatic tracking shot, slowly pushing in on Normani, creating an emotional build and personifying Normani’s Savage-powered evolution. The Song Love Lies by Normani & Khalid set the tone.  

Director: Chris Petrick
My Role:
Director, Production / Producer





  PRESS: PEOPLE, MÉTROPOLES




Director of Photography: Tucker Korte
Production Designer: Robbie Freed
Director: Christopher Petrick
Director, Production / Producer: Erin Kelly
Production Supervisor: Aran Kim
Gaffer: John Gorman
Lighting Board Op: Gideon Markham
Key Grip: Alex Cruz
2nd Camera Op: Andy Depung
Hair Stylist: Cezar DeLeon Ramirez
Makeup Artist: Grace Pea
Wardrobe Stylist: Jessica Rosales
Choreographer: Sean Bankhead
BTS Photographer: Courtney Beckett
BTS Videographer: Iliya Gegov