NORMANI FOR SAVAGE X FENTY

National Campaign for Savage x Fenty By Rihanna | Spring ‘20

This concept came to life by playing as a single dramatic tracking shot, slowly pushing in on Normani, creating an emotional build and personifying Normani’s Savage-powered evolution.
The Song Love Lies by Normani & Khalid set the tone. If this spot made one thing clear, it’s that Normani wears Savage X Fenty for her damn self.

Director: Chris Petrick
My Role: Head of Production / Producer

PRESS: PEOPLE, MÉTROPOLES

Director of Photography: Tucker Korte
Production Designer: Robbie Freed
Director: Christopher Petrick
Director, Production / Producer: Erin Kelly
Production Supervisor: Aran Kim
Gaffer: John Gorman
Lighting Board Op: Gideon Markham
Key Grip: Alex Cruz
2nd Camera Op: Andy Depung
Hair Stylist: Cezar DeLeon Ramirez
Makeup Artist: Grace Pea
Wardrobe Stylist: Jessica Rosales
Choreographer: Sean Bankhead
BTS Photographer: Courtney Beckett
BTS Videographer: Iliya Gegov