Erin Kelly | Senior Integrated Producer | Los Angeles

PROFESSIONAL  EXPERIENCE


VCCP US
Integrated Producer
Jul 2022 - Apr 2025

Led production for integrated brand campaigns across TV, digital, & social — adapting between large-scale, high-touch productions ($200K–$4.5M+) & low-budget, high-efficiency content under $5K. Fostered cross-functional alignment across stakeholders, creative, account, strategy, and post
ClientsWhite Claw, Activison Blizzard, Google Chrome T-Mobile for Business, Más+ by Messi, Major League Baseball



Fabletics, Inc
Director, Production / Producer
Dec 2021 - May 2022

Managed high-volume production across a portfolio of lifestyle and activewear brands, spanning celebrity campaigns, e-commerce, TV/OLV, editorial, and marketing content. Scaled and led an 11+ person team, supporting rapid content production, improving workflow and collaboration
Clients: Fabletics by Kate Hudson, Fabletics Men by Kevin Hart, Yitty by Lizzo  



TechStyle Fashion Group
Director, Production / Producer
Oct 2020 - Dec 2021

Managed high-volume production across a portfolio of lifestyle and activewear brands, spanning celebrity campaigns, e-commerce, TV/OLV, editorial, and marketing content. Scaled and led an 11+ person team, supporting rapid content production, improving workflow and collaboration
Clients: Fabletics by Kate Hudson, Fabletics Men by Kevin Hart, Yitty by Lizzo  



Freelance


Integrated + Line Producer
Apr 2019 - Jul 2022

Ran full-cycle production for campaigns and branded content, handling everything from prep and shoot to post. Collaborated with agencies and in-house teams to keep creative sharp and delivery smooth. Maintained a network of crew, vendors, and post partners to scale production as needed.

Produced “Ella” a short film by Chris Petrick, (Accolades: New York International Film Festival + Beverly Hills Film Festival) 





TechStyle Fashion Group
Producer
Jun 2018 - Oct 2020

Lead producer within the in-house agency, executing cross-platform content for five brands. Partnered with creatives, editors, and execs to bring performance-driven campaigns to life.

Grew from Production Coordinator to Producer in under TWO years, helping evolve in-house capabilities.

Production Manager
Jan 2018 - Jun 2018

Production Coordinator
Aug 2016 - Jan 2018



University of Central Florida
Film, Communication, and Mass Media 
Sep 2012 - Jun 2016

Study Abroad: London, England — Communication and Media Exchange