The Hydraulic Press | White Claw Tequila Smash
Influencer Partnership | July '24
For National Tequila Day, we introduced White Claw’s new Tequila Smash cans by creating custom hydraulic press to literally smash every single flavor.
Of course, we had to partner with”The OG Hydraulic Press Girl,” Smac McCreanor, who is famous for recreating hydraulic press videos through dance moves.
Our IG Collab Post garnered 5.4M views
Of course, we had to partner with”The OG Hydraulic Press Girl,” Smac McCreanor, who is famous for recreating hydraulic press videos through dance moves.
Our IG Collab Post garnered 5.4M views
LAUNCH COLLAB POST:
TEASER VIDEO:
THE HYDRAULIC PRESS:
Agency: VCCP US
Group Creative Director: Gianmaria Schonlieb
Art Director: Kate Degen Demilner
Copywriter: Eugene Gao
Integrated Producer: Erin Kelly
Director: Adam Nuñez
Editor & Colorist: Max Cohen
Group Creative Director: Gianmaria Schonlieb
Art Director: Kate Degen Demilner
Copywriter: Eugene Gao
Integrated Producer: Erin Kelly
Director: Adam Nuñez
Editor & Colorist: Max Cohen