Home for a Claw | White Claw HOLIDAY CAMPAIGN
Brand Activation & Stunt | December ‘ 24This holiday season, we helped White Claw live up to its motto: Grab Life by the Claw.
With the "first out-of-home that takes you home," this campaign didn’t just talk about bringing people together — it literally did.
We created a billboard with a twist: a real helicopter that airlifted busy people home to reunite with friends and share a White Claw together.
To help the message land just right—literally and figuratively—we partnered with internet icon Brittany Broski.
The most successful activation in White Claw History. Campaign Results:
• 1.4 billion impressions
• 700% spike in social engagement
• 5.3 million views
• +514% total media placements
• 104 flights home
Shorty Awards ‘25: Winner (Wine, Beer & Spirits)
Agency: VCCP US
My Role: Integrated Producer
With the "first out-of-home that takes you home," this campaign didn’t just talk about bringing people together — it literally did.
We created a billboard with a twist: a real helicopter that airlifted busy people home to reunite with friends and share a White Claw together.
To help the message land just right—literally and figuratively—we partnered with internet icon Brittany Broski.
The most successful activation in White Claw History. Campaign Results:
• 1.4 billion impressions
• 700% spike in social engagement
• 5.3 million views
• +514% total media placements
• 104 flights home
Shorty Awards ‘25: Winner (Wine, Beer & Spirits)
Agency: VCCP US
My Role: Integrated Producer
CASE STUDY:
LAUNCH FILM:
THE OOH:
THE CLAW CHOPPER:
THE JOURNEY:
SHORT-FORM CONTENT:
We gave everyone the chance to go Home for a CLAW™ via jets, choppers, speed boats, and every fast mode of transport in between.
The submissions poured in by the thousands, and we even had Brittany read a few of the best ones on her podcast BroskiReport.
The submissions poured in by the thousands, and we even had Brittany read a few of the best ones on her podcast BroskiReport.
Agency: VCCP
Creative Director - Copywriter: Brian Caruso
Creative Director - Art Director: Marthon Pucci
Senior Art Director: Hugo Isaacs
Senior Copywriter: Chris da Roza
Production: m ss ng p eces
Director: Josh Nussbaum
Producer: Zachary Luke Kislevitz
Director of Photography: Brett Arndt
Production Designer: Kurt Gefe
Editorial & Post: Uppercut
Editor: Tyler Horton
Senior Assistant Editor: Jake Cannon
Audio & Mix: Racket Club
Mixer: Anton Doty
Aerial Unit: HelinetDirector of Aerial Production: Ty Evans
Pilot: Sean Moretz
Aerial Coordinator: Al Sousa
Camera Operator: Ty Evans
UAS Pilot: TJ Millard
Photographer: Todd Westphal
Retoucher: Art Johnson
Creative Director - Copywriter: Brian Caruso
Creative Director - Art Director: Marthon Pucci
Senior Art Director: Hugo Isaacs
Senior Copywriter: Chris da Roza
Production: m ss ng p eces
Director: Josh Nussbaum
Producer: Zachary Luke Kislevitz
Director of Photography: Brett Arndt
Production Designer: Kurt Gefe
Editorial & Post: Uppercut
Editor: Tyler Horton
Senior Assistant Editor: Jake Cannon
Audio & Mix: Racket Club
Mixer: Anton Doty
Aerial Unit: HelinetDirector of Aerial Production: Ty Evans
Pilot: Sean Moretz
Aerial Coordinator: Al Sousa
Camera Operator: Ty Evans
UAS Pilot: TJ Millard
Photographer: Todd Westphal
Retoucher: Art Johnson