Erin Kelly | Senior Integrated Producer | Los Angeles
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White Claw x T-Pain | The Claw Cooler

White Claw Summer Campaign | June ‘24

Making sure no party runs out of White Claw this summer—with a little help from one of its biggest fans: T-Pain.
We created The Claw Cooler—a first-of-its-kind device that detects when you're running low and refills itself with a simple tap on your phone.
When the cooler runs low, it sends a text to your phone letting you know it's time to restock, then prompts an order through DoorDash (on White Claw's tab).

Campaign Results:
    •  3.5M views on launch day
    •  115k+ new members to White Claw’s rewards program
    •  225M+ reach in earned media
    •  +23% increase in YOY White Claw sales on DoorDash

Agency: VCCP US
Director: Pete Marquis
Creative Director: Gianmaria Schonlieb
Senior Creative: Matt DeMilner
My Role: Integrated Producer 



LAUNCH FILM:








Agency: VCCP US
Group Creative Director: Gianmaria Schonlieb 
Art Director: Matt Demilner 
Senior Content Creator: Greer Hiltabidle
Integrated Producer: Erin Kelly
Producer: Lizzy Auwaerter

Production Company: Good Behavior
Director: Pete Marquis 
Producer: Adam Lawson
Editor: Antonio Gomez-Pan
Colorist: Iris Devins
Audio & Original Music: Found Objects

Creative Technology & Experience Design Agency: Deeplocal