Making sure no party runs out of White Claw this summer, with a little help from one of its biggest fans: T-Pain.

We created The Claw Cooler—a first-of-its-kind device that detects when you're running low and refills itself with a simple tap on your phone.
When the cooler runs low, it sends a text to your phone letting you know it's time to restock, then prompts an order through DoorDash (on White Claw's tab).

Campaign Results:
    •  3.5M views on launch day
    •  115k+ new members to White Claw’s rewards program
    •  225M+ reach in earned media
    •  +23% increase in YOY White Claw sales on DoorDash

Agency: VCCP US
Director: Pete Marquis
Creative Director: Gianmaria Schonlieb
Senior Creative: Matt DeMilner
My Role: Integrated Producer