White Claw x T-Pain | The Claw Cooler

White Claw Summer Campaign | June ‘ 24

Making sure no party will run out of White Claw this summer, with a little help from one of White Claw’s biggest fans: T-Pain. We created The Claw Cooler - a first of its kind device that detects when you’re running out of White Claw and refills itself with just a simple tap on your phone. It’s truly that simple: when the cooler runs low it sends a a text to your phone letting you know it’s time for a refill, then prompts you to place an order through DoorDash (covered by White Claw!)

Our goal was to drive sign ups for White Claw’s Shore Club program, and we sure did, with 115k+ new members.

Additional Results: 3.5M views on Youtube, 225M+ reach in earned media, +23% increase in YOY White Claw sales on DoorDash DoorDash Sales, 96k+ sweepstakes entries

Agency: VCCP US
Director: Pete Marquis
Creative Director: Gianmaria Schonlieb
My Role: Integrated Producer

Agency: VCCP US
Group Creative Director: Gianmaria Schonlieb
Art Director: Matt Demilner
Senior Content Creator: Greer Hiltabidle
Integrated Producer: Erin Kelly
Producer: Lizzy Auwaerter

Production Company: Good Behavior
Director: Pete Marquis
Producer: Adam Lawson
Editor: Antonio Gomez-Pan
Colorist: Iris Devins
Audio & Original Music: Found Objects

Creative Technology & Experience Design Agency: Deeplocal