Erin Kelly | Producer

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	<title>Erin Kelly &#124; Producer &#124; Portfolio</title>
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		<title>About</title>
				
		<link>https://erinlizkelly.com/About</link>

		<pubDate>Thu, 08 Aug 2024 06:55:10 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

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	ERIN KELLYI’m a Senior Integrated Producer based in Los Angeles with experience across agency, in-house, and line production. I have a soft spot for great creative, the rare shoot day with zero surprises, and solving problems before anyone else knows they exist. I thrive in organized chaos and specialize in turning big ideas into reality—in budget, on brand, and (ideally) by happy hour.


GET IN TOUCH
︎&#38;nbsp; erinlizziekelly@gmail.com︎&#38;nbsp; linkedin/in/erinlizkelly 

︎&#38;nbsp; Click here for my résumé 

NOTABLE CLIENTS

Activision Blizzard, Adobe Express, Fabletics, Fabletics Men, Google Chrome, JustFab, Major League Baseball, Más+ by Messi, Savage X Fenty, ShoeDazzle, T-Mobile for Business, The Music Center, VitaHustle by Kevin Hart, Walmart, White Claw, Yitty by Lizzo


SOME OF MY EXPERTISE
Branded Campaigns, Photographer &#38;amp; Director Sourcing, Creative Development &#38;amp; Prep, Budgeting &#38;amp; Bidding, Still &#38;amp; Motion Production, Brand Activations, Retouching &#38;amp; Post, Team Management &#38;amp; Mentorship, Social &#38;amp; Digital Content, Casting &#38;amp; Talent Management, Location Services &#38;amp; Scouting, SAG-AFTRA &#38;amp; Union Compliance, Agency &#38;amp; Client Relations


 VIBE CHECK
• Grew up with tankinis and piña coladas (virgin, of course)• Has never finished a LaCroix before opening another LaCroix• Will never say “per my last email” but always thinking It• Birdie’s manager, stylist, and agent (my 20 lb golden doodle)• Goes feral for a well-organized, color-coded spreadsheet

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About &#124; Erin Kelly - Senior Integrated Producer


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Erin Kelly - Senior Integrated Producer based in Los Angeles

  
About


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		<title>Résumé</title>
				
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PROFESSIONAL&#38;nbsp; EXPERIENCE


	Walmart Creative Studio
 

	Senior Integrated Producer

Jul 2025- Current


VCCP US
 

	Integrated ProducerJul 2022 - Apr 2025
Led production for integrated brand campaigns across TV, digital, &#38;amp; social — adapting between large-scale, high-touch productions ($200K–$4.5M+) &#38;amp; low-budget, high-efficiency content under $5K. Fostered cross-functional alignment across stakeholders, creative, account, strategy, and post
Clients: White Claw, Activison Blizzard, Google Chrome T-Mobile for Business, Más+ by Messi, Major League Baseball


	Fabletics, Inc
	Director, Production / Producer 
Dec 2021 - May 2022 
Managed high-volume production across a portfolio of lifestyle and activewear brands, spanning celebrity campaigns, e-commerce, TV/OLV, editorial, and marketing content. Scaled and led an 11+ person team, supporting rapid content production, improving workflow and collaboration
	
Clients: Fabletics by Kate Hudson, Fabletics Men by Kevin Hart, Yitty by Lizzo &#38;nbsp;


	TechStyle Fashion Group
	Director, Production / Producer 
Oct 2020 - Dec 2021
Managed high-volume production across a portfolio of lifestyle and activewear brands, spanning celebrity campaigns, e-commerce, TV/OLV, editorial, and marketing content. Scaled and led an 11+ person team, supporting rapid content production, improving workflow and collaboration
Clients: Fabletics by Kate Hudson, Fabletics Men by Kevin Hart, Yitty by Lizzo &#38;nbsp;

	Freelance


	Integrated + Line Producer
Apr 2019 - Jul 2022
Ran full-cycle production for campaigns and branded content, handling everything from prep and shoot to post. Collaborated with agencies and in-house teams to keep creative sharp and delivery smooth.&#38;nbsp;Maintained a network of crew, vendors, and post partners to scale production as needed.Produced “Ella” a short film by Chris Petrick, (Accolades: New York International Film Festival + Beverly Hills Film Festival)&#38;nbsp;


	TechStyle Fashion Group
	Producer
Jun 2018 - Oct 2020Lead producer within the in-house agency, executing cross-platform content for five brands. Partnered with creatives, editors, and execs to bring performance-driven campaigns to life.Grew from Production Coordinator to Producer in under two years, helping evolve in-house capabilities.

Production Manager 
Jan 2018 - Jun 2018
Production Coordinator 

Aug 2016 - Jan 2018


	University of Central Florida
	Film, Communication, and Mass Media&#38;nbsp;
Sep 2012 - Jun 2016
Study Abroad: London, England — Communication and Media Exchange


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		<title>Portfolio</title>
				
		<link>https://erinlizkelly.com/Portfolio</link>

		<pubDate>Mon, 23 May 2022 19:30:50 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

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		<title>White Claw x T-Pain</title>
				
		<link>https://erinlizkelly.com/White-Claw-x-T-Pain</link>

		<pubDate>Mon, 19 May 2025 18:33:56 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

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		<description>White Claw x T-Pain &#124; The Claw CoolerWhite Claw Summer Campaign &#124; June ‘24
	Making sure no party runs out of White Claw this summer, with a little help from one of its biggest fans: T-Pain.


We created The Claw Cooler—a first-of-its-kind device that detects when you're running low and refills itself with a simple tap on your phone.When the cooler runs low, it sends a text to your phone letting you know it's time to restock, then prompts an order through DoorDash (on White Claw's tab).


Campaign Results: &#38;nbsp; &#38;nbsp; • &#38;nbsp;3.5M views on launch day
&#38;nbsp; &#38;nbsp; • &#38;nbsp;115k+ new members to White Claw’s rewards program 
&#38;nbsp; &#38;nbsp; • &#38;nbsp;225M+ reach in earned media
&#38;nbsp; &#38;nbsp; • &#38;nbsp;+23% increase in YOY White Claw sales on DoorDash

Agency: VCCP USDirector: Pete Marquis
Creative Director: Gianmaria Schonlieb
Senior Creative: Matt DeMilner
My Role:  Integrated Producer&#38;nbsp;


	LAUNCH FILM:

 
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Agency: VCCP US
Group Creative Director: Gianmaria Schonlieb&#38;nbsp;
Art Director: Matt Demilner&#38;nbsp;
Senior Content Creator: Greer Hiltabidle
Integrated Producer: Erin Kelly
Producer: Lizzy Auwaerter
Production Company: Good Behavior
Director: Pete Marquis&#38;nbsp;Producer: Adam Lawson
Editor: Antonio Gomez-Pan 


Colorist: Iris Devins
Audio &#38;amp; Original Music: Found Objects

 Creative Technology &#38;amp; Experience Design Agency:&#38;nbsp;Deeplocal
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		<title>Nightmare Fuel &#124; Diablo IV</title>
				
		<link>https://erinlizkelly.com/Nightmare-Fuel-Diablo-IV</link>

		<pubDate>Fri, 20 Oct 2023 03:44:35 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

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		<description>NIGHTMARE FUEL &#124; BLIZZARD ENTERTAINMENT&#38;nbsp;Experiential Campaign &#124; Oct ‘23
	Nightmare Fuel By Diablo 4: The world’s first scientifically vetted engineered nightmare experience. 
To continue the hype for Diablo IV, we wanted to do something we felt no one has done before - scientifically bring a video game to Diablo fans’ nightmares.
 We partnered with renowned Sleep Expert &#38;amp; Dream Researcher Dr. Leslie Ellis to design an overnight audio experience that brings Diablo into the subconscious mind. The ambient track induces you into a Diablo 4 influenced nightmare, &#38;amp; equips you with the tools to control it through dream incubation &#38;amp; lucidity. The most terrifying part? It actually works. 
Agency: VCCP USDirector: Ross AllenCreative Director: Geoff VreekenMy Role:  Integrated Producer
 Clio ‘24: Silver Award (Innovation, Games)The One Show 2024: Shortlisted
Epica Awards: Shortlisted (Media Innovation - Alternative Media)
Shanghai International Advertising Festival (SHIAF): Gold (Game Marketing)
	

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	CASE STUDY:


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	"THE MAKING OF NIGHTMARE FUEL"

 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c9d84e29a6b13287307cb2d6153b9762f791f3f22540954b4883cf9ebe283c7a/Untitled_1.1.18.jpg" data-mid="194283787" border="0"  src="https://freight.cargo.site/w/1000/i/c9d84e29a6b13287307cb2d6153b9762f791f3f22540954b4883cf9ebe283c7a/Untitled_1.1.18.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ad4fd6be34172e1cbe588bcfc09f175705e63cc3ac086b089aede38eb803011/Untitled_1.1.16.jpg" data-mid="194283797" border="0"  src="https://freight.cargo.site/w/1000/i/0ad4fd6be34172e1cbe588bcfc09f175705e63cc3ac086b089aede38eb803011/Untitled_1.1.16.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73e77fdb90086d3c3eba659c4cfd94536c2e009258bb7923a56d5d103f3f7b09/Untitled_1.1.14.jpg" data-mid="194283795" border="0"  src="https://freight.cargo.site/w/1000/i/73e77fdb90086d3c3eba659c4cfd94536c2e009258bb7923a56d5d103f3f7b09/Untitled_1.1.14.jpg" /&#62;


	HERE'S HOW NIGHTMARE FUEL WORKS:


&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/493dea68a8eca47268c14cd0064b3fa957f3d5de6c9e97e18307b0e858bf38b9/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_1.jpg" data-mid="194282996" border="0"  src="https://freight.cargo.site/w/1000/i/493dea68a8eca47268c14cd0064b3fa957f3d5de6c9e97e18307b0e858bf38b9/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_1.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/984bd82625fc17a6ec59b7f924d762ae910bd88b7c2fbb1cd95f73d09bf0391e/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_2.jpg" data-mid="194282997" border="0"  src="https://freight.cargo.site/w/1000/i/984bd82625fc17a6ec59b7f924d762ae910bd88b7c2fbb1cd95f73d09bf0391e/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a701ccf4b469cdef0b87256bdc87c301e776aa0918500096f4d1f6977583348/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_3.jpg" data-mid="194282998" border="0"  src="https://freight.cargo.site/w/1000/i/8a701ccf4b469cdef0b87256bdc87c301e776aa0918500096f4d1f6977583348/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_3.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44080ee11c9bdb8cdad6718defdc6fe9ca929acf233cfcd7e03b2d7e11f52c6a/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_4.jpg" data-mid="194282999" border="0"  src="https://freight.cargo.site/w/1000/i/44080ee11c9bdb8cdad6718defdc6fe9ca929acf233cfcd7e03b2d7e11f52c6a/Blizz_DiabloIV_NightmareFuel_HowToExperience_2023_Still_TW_1x1_4.jpg" /&#62;


	EXPERIENCE DIABLO IV NIGHTMARE FUEL FOR YOURSELF, IF YOU'RE BRAVE ENOUGH...


	AUDIO ONLY (SPOTIFY) 
	AUDIO + VISUALS (YOUTUBE)&#38;nbsp;


&#60;img width="1834" height="938" width_o="1834" height_o="938" data-src="https://freight.cargo.site/t/original/i/40697e6a2d1df25f1333494ddb203887085746a589737611696a78b49fc0be12/Screenshot-2025-05-04-at-11.36.45PM.png" data-mid="232788916" border="0"  src="https://freight.cargo.site/w/1000/i/40697e6a2d1df25f1333494ddb203887085746a589737611696a78b49fc0be12/Screenshot-2025-05-04-at-11.36.45PM.png" /&#62;


PRESS:
Muse by Clios, Shots Magazine


Agency: VCCP US
Creative Director: Geoff Vreeken Art Directors: Taylor Dahl &#38;amp; Matt DeMilner
Copywriters: Trevor Larson &#38;amp;&#38;nbsp;Conor McFarland
Integrated Producer: Erin Kelly


Director: Ross Allen
Director of Photography: Mitchell Baxter

Color: ArtJail
Audio / Music Design &#38;amp; Mix: One Thousand BirdsLead Editor - The Making of Nightmare Fuel: Ross Allen Editor - The Making of Nightmare Fuel: Miguel Barbosa

Editorial &#124; Teaser &#38;amp; Launch Video: Ryan Gee


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      "@type": "VideoObject",
      "name": "Nightmare Fuel – Diablo IV Launch Film",
      "description": "The cinematic launch film for Diablo IV.",
      "thumbnailUrl": "https://freight.cargo.site/w/1200/i/fdcfa18538f94ddf99210e57fb83fb72b9f299cbc7642af6865700c02725d2f7/Blizz_DiabloIV_NightmareFuel_CoverArt_2023_Still_Spotify_1x1.jpeg",
      "uploadDate": "2024-08-04",
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      "name": "Behind the Scenes – Nightmare Fuel",
      "description": "A behind-the-scenes look at the making of the Diablo IV launch film.",
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      "uploadDate": "2023-06-02",
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</description>
		
	</item>
		
		
	<item>
		<title>White Claw x Brittany Broski</title>
				
		<link>https://erinlizkelly.com/White-Claw-x-Brittany-Broski</link>

		<pubDate>Mon, 19 May 2025 18:35:21 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

		<guid isPermaLink="true">https://erinlizkelly.com/White-Claw-x-Brittany-Broski</guid>

		<description>Home for a Claw &#124; White Claw HOLIDAY CAMPAIGNBrand Activation &#38;amp; Stunt &#124; December ‘ 24

	This holiday season, we helped White Claw live up to its motto: Grab Life by the Claw.With the "first out-of-home that takes you home," this campaign didn’t just talk about bringing people together — it literally did.We created a billboard with a twist: a real helicopter that airlifted busy people home to reunite with friends and share a White Claw together.To help the message land just right—literally and figuratively—we partnered with internet icon Brittany Broski.&#38;nbsp;


The most successful activation in White Claw History. Campaign Results:&#38;nbsp; &#38;nbsp; • &#38;nbsp;1.4 billion impressions&#38;nbsp; &#38;nbsp; • &#38;nbsp;700% spike in social engagement&#38;nbsp; &#38;nbsp; • &#38;nbsp;5.3 million views&#38;nbsp; &#38;nbsp; • &#38;nbsp;+514% total media placements&#38;nbsp; &#38;nbsp; • &#38;nbsp;104 flights home
 

Shorty Awards ‘25: Winner (Wine, Beer &#38;amp; Spirits)

Agency: VCCP US
My Role:  Integrated Producer
 

	CASE STUDY:
	

&#60;img width="1164" height="1164" width_o="1164" height_o="1164" data-src="https://freight.cargo.site/t/original/i/df27a00d86a0d5890e42b87a223ea37f1935d77346f804f48c09ee385110384b/WC_Core_GLBC_Holiday_HelicopterAndOOH_Static_1x1_VCCP-US_PRStill_v2.jpg" data-mid="233418046" border="0"  src="https://freight.cargo.site/w/1000/i/df27a00d86a0d5890e42b87a223ea37f1935d77346f804f48c09ee385110384b/WC_Core_GLBC_Holiday_HelicopterAndOOH_Static_1x1_VCCP-US_PRStill_v2.jpg" /&#62;


	LAUNCH FILM:
	THE OOH:


&#60;img width="5470" height="3368" width_o="5470" height_o="3368" data-src="https://freight.cargo.site/t/original/i/326e550fe140c82905b515691c1d67b7ba359f3d91fbc3aca65ad4d6748f8675/DJI_0131_R6.jpg" data-mid="233418051" border="0"  src="https://freight.cargo.site/w/1000/i/326e550fe140c82905b515691c1d67b7ba359f3d91fbc3aca65ad4d6748f8675/DJI_0131_R6.jpg" /&#62;


	THE CLAW CHOPPER:


&#60;img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/39126685b1f11d6d17f02d0981106a2b38eff8ea6c163664b61ae162abf6c26a/WC_Core_GLBC_Holiday_GiveawayBrittanyWCProduct_Static_16x9_VCCP-US_PRStill.jpeg" data-mid="233418047" border="0"  src="https://freight.cargo.site/w/1000/i/39126685b1f11d6d17f02d0981106a2b38eff8ea6c163664b61ae162abf6c26a/WC_Core_GLBC_Holiday_GiveawayBrittanyWCProduct_Static_16x9_VCCP-US_PRStill.jpeg" /&#62;
&#60;img width="1300" height="728" width_o="1300" height_o="728" data-src="https://freight.cargo.site/t/original/i/7f8fda4ef790f26ac9b788b17af17a3bb7d8a92154a7f596978f178abbbb5433/Kapture-2025-04-18-at-13.36.26.gif" data-mid="233418074" border="0"  src="https://freight.cargo.site/w/1000/i/7f8fda4ef790f26ac9b788b17af17a3bb7d8a92154a7f596978f178abbbb5433/Kapture-2025-04-18-at-13.36.26.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5626b1e46822ea80090330bdc1c8ae040dab37743d0eb0de79f8101c91a2a888/WC_Core_GLBC_Holiday_HeroTransportation_Static_16x9_VCCP-US_PRStill-small.png" data-mid="233418067" border="0"  src="https://freight.cargo.site/w/1000/i/5626b1e46822ea80090330bdc1c8ae040dab37743d0eb0de79f8101c91a2a888/WC_Core_GLBC_Holiday_HeroTransportation_Static_16x9_VCCP-US_PRStill-small.png" /&#62;


	THE JOURNEY:


&#60;img width="1658" height="938" width_o="1658" height_o="938" data-src="https://freight.cargo.site/t/original/i/83de7081c9fb998b7788eff9c51f792ed29aa0be1d6b2ec2f1f9a2ff01fcf7a4/Screenshot-2025-04-05-at-9.17.09-AM.png" data-mid="233418057" border="0"  src="https://freight.cargo.site/w/1000/i/83de7081c9fb998b7788eff9c51f792ed29aa0be1d6b2ec2f1f9a2ff01fcf7a4/Screenshot-2025-04-05-at-9.17.09-AM.png" /&#62;
&#60;img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/8faa2a7067ceb4ad4656d884cc43595cf975e6d337f472092b07ad2c50c616a7/WC_Core_GLBC_Holiday_BrittanyAlexWCProduct_Static_16x9_VCCP-US_PRStill.jpeg" data-mid="233418048" border="0"  src="https://freight.cargo.site/w/1000/i/8faa2a7067ceb4ad4656d884cc43595cf975e6d337f472092b07ad2c50c616a7/WC_Core_GLBC_Holiday_BrittanyAlexWCProduct_Static_16x9_VCCP-US_PRStill.jpeg" /&#62;
&#60;img width="1500" height="822" width_o="1500" height_o="822" data-src="https://freight.cargo.site/t/original/i/109652444d076e2b7a95f8be91d67669bc843333c9304b327bd3ea7afc36d478/Screenshot-2025-01-26-at-8.04.39PM.png" data-mid="233418060" border="0"  src="https://freight.cargo.site/w/1000/i/109652444d076e2b7a95f8be91d67669bc843333c9304b327bd3ea7afc36d478/Screenshot-2025-01-26-at-8.04.39PM.png" /&#62;
&#60;img width="984" height="545" width_o="984" height_o="545" data-src="https://freight.cargo.site/t/original/i/4bb91dceff89bc9e72871091feaca5988355d6574f72c217b6fa11b397d00236/homeforaclaw_trip.gif" data-mid="233418058" border="0"  src="https://freight.cargo.site/w/984/i/4bb91dceff89bc9e72871091feaca5988355d6574f72c217b6fa11b397d00236/homeforaclaw_trip.gif" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bf82f7efecd747217dcf2b379278464d1b3c61c8ced7e6f299803a5710776aed/f36a2659f34c41e3.png" data-mid="233418071" border="0"  src="https://freight.cargo.site/w/960/i/bf82f7efecd747217dcf2b379278464d1b3c61c8ced7e6f299803a5710776aed/f36a2659f34c41e3.png" /&#62;


	SHORT-FORM CONTENT:


&#60;img width="1000" height="561" width_o="1000" height_o="561" data-src="https://freight.cargo.site/t/original/i/a7375faa81a608edfa25b62c870baa5e4a147777219f2df3b636dfbd18be9bfd/Kapture-2025-04-24-at-01.19.33.gif" data-mid="233418075" border="0"  src="https://freight.cargo.site/w/1000/i/a7375faa81a608edfa25b62c870baa5e4a147777219f2df3b636dfbd18be9bfd/Kapture-2025-04-24-at-01.19.33.gif" /&#62;
&#60;img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/25191072b48453d5bab9f1e7d9f092f3996e249b5eb3e2d41745f95004f1c1df/WC_Core_Holiday_Home-For-A-Claw_WinStaticPrize_Sign-Up_ENG_Static_500x750_0_VCCP-US.png" data-mid="233418053" border="0"  src="https://freight.cargo.site/w/500/i/25191072b48453d5bab9f1e7d9f092f3996e249b5eb3e2d41745f95004f1c1df/WC_Core_Holiday_Home-For-A-Claw_WinStaticPrize_Sign-Up_ENG_Static_500x750_0_VCCP-US.png" /&#62;
&#60;img width="1120" height="1014" width_o="1120" height_o="1014" data-src="https://freight.cargo.site/t/original/i/17e13bdd1742c5dbe8779d913f99307425fd63bce8797134958ba09b8298622d/Screenshot-2025-01-14-at-9.30.40PM.png" data-mid="233418076" border="0"  src="https://freight.cargo.site/w/1000/i/17e13bdd1742c5dbe8779d913f99307425fd63bce8797134958ba09b8298622d/Screenshot-2025-01-14-at-9.30.40PM.png" /&#62;
&#60;img width="1080" height="527" width_o="1080" height_o="527" data-src="https://freight.cargo.site/t/original/i/3cb8c5548d8144086a9a050d6d055137e34e7da892840ccb6bf4dcaa3d334e89/WC_Holiday_Helicopter_001.gif" data-mid="233418044" border="0"  src="https://freight.cargo.site/w/1000/i/3cb8c5548d8144086a9a050d6d055137e34e7da892840ccb6bf4dcaa3d334e89/WC_Holiday_Helicopter_001.gif" /&#62;

We gave everyone the chance to go Home for a CLAW™ via jets, choppers, speed boats, and every fast mode of transport in between. 
The submissions poured in by the thousands, and we even had Brittany read a few of the best ones on her podcast BroskiReport.


&#60;img width="1000" height="1700" width_o="1000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/0e0f66e9fd99897c0bba3f57d6380c811f38beada7238623710830fb6516ef94/WC_HOLIDAY_24_STICKER_CAN_W_LIGHTS_AE001.gif" data-mid="233418043" border="0"  src="https://freight.cargo.site/w/1000/i/0e0f66e9fd99897c0bba3f57d6380c811f38beada7238623710830fb6516ef94/WC_HOLIDAY_24_STICKER_CAN_W_LIGHTS_AE001.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ed4df8500b7c6c3cc83edb8f214ed44e8ab94434432ae107e1e037f9b353346/homeforaclaw_site.png" data-mid="233418059" border="0"  src="https://freight.cargo.site/w/1000/i/5ed4df8500b7c6c3cc83edb8f214ed44e8ab94434432ae107e1e037f9b353346/homeforaclaw_site.png" /&#62;


	Agency: VCCPCreative Director - Copywriter: Brian CarusoCreative Director - Art Director: Marthon PucciSenior Art Director: Hugo IsaacsSenior Copywriter: Chris da Roza

Production: m ss ng p eces
Director: Josh NussbaumProducer: Zachary Luke KislevitzDirector of Photography: Brett ArndtProduction Designer: Kurt Gefe

Editorial &#38;amp; Post: Uppercut
Editor: Tyler Horton
Senior Assistant Editor: Jake CannonAudio &#38;amp; Mix: Racket ClubMixer: Anton Doty

Aerial Unit: HelinetDirector of Aerial Production: Ty EvansPilot: Sean MoretzAerial Coordinator: Al SousaCamera Operator: Ty EvansUAS Pilot: TJ MillardPhotographer: Todd WestphalRetoucher: Art Johnson

</description>
		
	</item>
		
		
	<item>
		<title>Diablo IV Launch Megan Fox</title>
				
		<link>https://erinlizkelly.com/Diablo-IV-Launch-Megan-Fox</link>

		<pubDate>Sat, 17 Jun 2023 20:12:33 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

		<guid isPermaLink="true">https://erinlizkelly.com/Diablo-IV-Launch-Megan-Fox</guid>

		<description>MEGAN FOX X DIABLO IV &#124; blizzard entertainment
Diablo IV Launch Campaign &#124; June ‘ 23

	With over 8 years in the making, Diablo IV was one of the most anticipated game launches of 2023.
We knew millions of players would be dying in-game on launch day—so we created a social-first campaign that honored the fallen, as they deserved. Players submitted their most epic in-game deaths on 06.06.23 using #DiabloDeaths in exchange for a custom eulogy from Megan Fox.


Diablo IV quickly became the fastest-selling Blizzard game of all time—and one of the most successful game launches in history.


&#38;nbsp;
 

Campaign Results: &#38;nbsp; &#38;nbsp; • &#38;nbsp;14.4M Views on TikTok
&#38;nbsp; &#38;nbsp; • &#38;nbsp;36M+ Impressions Across Platforms
&#38;nbsp; &#38;nbsp; • &#38;nbsp;400k+ Engagement Across All Channels


Clio ‘24: Gold Award (Fan Engagement, Games)
	
Agency: VCCP USDirector: Hal Kirkland
Creative Director: Geoff Vreeken&#38;nbsp;
My Role:  Integrated Producer
	

	TEASER:


	LAUNCH VIDEO:


&#60;img width="6000" height="2716" width_o="6000" height_o="2716" data-src="https://freight.cargo.site/t/original/i/0fc3ff2c931216dbdedb905172654b856ed681499d96b60f3faa91522489c32f/Untitled-design-1.png" data-mid="216072356" border="0"  src="https://freight.cargo.site/w/1000/i/0fc3ff2c931216dbdedb905172654b856ed681499d96b60f3faa91522489c32f/Untitled-design-1.png" /&#62;


	CASE STUDY:


&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/641019ef86c9f9ca88e4f1a1cd7683c0b95fe87bbeaad386c82a56efb7851e2f/diablo-eulogies-bts-unit-9-zane-roessell-5-25-2023-9758.jpg" data-mid="183393587" border="0"  src="https://freight.cargo.site/w/1000/i/641019ef86c9f9ca88e4f1a1cd7683c0b95fe87bbeaad386c82a56efb7851e2f/diablo-eulogies-bts-unit-9-zane-roessell-5-25-2023-9758.jpg" /&#62;
&#60;img width="7154" height="4772" width_o="7154" height_o="4772" data-src="https://freight.cargo.site/t/original/i/f2ba9646c35130e87a0adcd4f04fde234049366065ad58034ad8b9e2399fbcb6/BTS_MeganFox_Diablo_2.jpg" data-mid="183393726" border="0"  src="https://freight.cargo.site/w/1000/i/f2ba9646c35130e87a0adcd4f04fde234049366065ad58034ad8b9e2399fbcb6/BTS_MeganFox_Diablo_2.jpg" /&#62;
&#60;img width="5167" height="7747" width_o="5167" height_o="7747" data-src="https://freight.cargo.site/t/original/i/1b7bcf9194be54a41481f0bf09448112588571598b0d474053d4638f6ef57f3c/BTS_MeganFox_Diablo_1.jpg" data-mid="183393584" border="0"  src="https://freight.cargo.site/w/1000/i/1b7bcf9194be54a41481f0bf09448112588571598b0d474053d4638f6ef57f3c/BTS_MeganFox_Diablo_1.jpg" /&#62;


	CUSTOM EULOGIES:


&#60;img width="1090" height="1240" width_o="1090" height_o="1240" data-src="https://freight.cargo.site/t/original/i/542dd388280b9b2e3a448a094e248ca0baceb7bd8803edd606699912bdd47635/Screen-Shot-2023-07-21-at-9.55.01-PM.png" data-mid="230456824" border="0"  src="https://freight.cargo.site/w/1000/i/542dd388280b9b2e3a448a094e248ca0baceb7bd8803edd606699912bdd47635/Screen-Shot-2023-07-21-at-9.55.01-PM.png" /&#62;


&#60;img width="2430" height="1176" width_o="2430" height_o="1176" data-src="https://freight.cargo.site/t/original/i/9c3655e99de9e8dba6a90bfcdccb6a1f6ba277be33be5d202e56cec520b0c993/Screen-Shot-2023-07-21-at-9.57.28-PM.png" data-mid="230456220" border="0"  src="https://freight.cargo.site/w/1000/i/9c3655e99de9e8dba6a90bfcdccb6a1f6ba277be33be5d202e56cec520b0c993/Screen-Shot-2023-07-21-at-9.57.28-PM.png" /&#62;


In addition to our eulogy campaign, we also challenged Diablo’s most dedicated gamers by giving them a spot on a Lilith statue if they beat the game in hardcore mode.
 

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45170633acbd45a743e76aee0131af5d5f801666164fb6097f41de2f0448a850/Diablo-Teaser_Static-Post_16_9.jpg" data-mid="229912349" border="0"  src="https://freight.cargo.site/w/1000/i/45170633acbd45a743e76aee0131af5d5f801666164fb6097f41de2f0448a850/Diablo-Teaser_Static-Post_16_9.jpg" /&#62;
We built a massive statue and now more than 1,300 gamers names adorn the effigy on Blizzard’s campus in Irvine, CA.
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f7f9106c33068c8df2dadc4da953f180464c7d2d36d467c1e730fd21caff659e/Wide_redwhite_brighterbase_bright.jpeg" data-mid="229908772" border="0"  src="https://freight.cargo.site/w/1000/i/f7f9106c33068c8df2dadc4da953f180464c7d2d36d467c1e730fd21caff659e/Wide_redwhite_brighterbase_bright.jpeg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/701395f24acf74d3cbac6efba9af5341e1bc3035643386e6fda9da0223e04a8b/Heroanglered.jpeg" data-mid="229908940" border="0"  src="https://freight.cargo.site/w/1000/i/701395f24acf74d3cbac6efba9af5341e1bc3035643386e6fda9da0223e04a8b/Heroanglered.jpeg" /&#62;


&#60;img width="1064" height="1016" width_o="1064" height_o="1016" data-src="https://freight.cargo.site/t/original/i/8438b5b9f533a0e25fdfe561d790150d6a1ff3c593ad51cbe4fe2f90fb37e66d/Screenshot-2025-04-21-at-9.15.14AM.png" data-mid="230456966" border="0"  src="https://freight.cargo.site/w/1000/i/8438b5b9f533a0e25fdfe561d790150d6a1ff3c593ad51cbe4fe2f90fb37e66d/Screenshot-2025-04-21-at-9.15.14AM.png" /&#62;
&#60;img width="1226" height="524" width_o="1226" height_o="524" data-src="https://freight.cargo.site/t/original/i/b60aedc5c85a12a677c846842f093a458e6e07cedca878253c8da85f7e895372/Screenshot-2025-04-21-at-9.19.36AM.png" data-mid="230457278" border="0"  src="https://freight.cargo.site/w/1000/i/b60aedc5c85a12a677c846842f093a458e6e07cedca878253c8da85f7e895372/Screenshot-2025-04-21-at-9.19.36AM.png" /&#62;


Agency: VCCP US
Executive Producer: Jessica AmbroseCreative Director: Geoff Vreeken
Copywriter: Caroline Johnson
Integrated Producer: Erin Kelly
Production Company: Unit9Executive Producer: Emily Malito

Director: Hal Kirkland
Director of Photography: Powell Robinson
Producer:&#38;nbsp;Taylor Björn BroEditorial: Cosmo Street

Post: Company 3

BTS Photography:&#38;nbsp;Greg Eptein and Zane Roesssell 
</description>
		
	</item>
		
		
	<item>
		<title>Google Chrome Transcreation</title>
				
		<link>https://erinlizkelly.com/Google-Chrome-Transcreation</link>

		<pubDate>Fri, 05 Jul 2024 18:41:00 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

		<guid isPermaLink="true">https://erinlizkelly.com/Google-Chrome-Transcreation</guid>

		<description>Google Chrome &#124; Transcreation&#38;nbsp;Transcreation Campaign &#124; ‘24
	To me, a well-organized spreadsheet feels like a form of affection. And on a transcreation campaign spanning more than 400 master spots across 10+ global markets, there was plenty of love to give.
Together with two other dedicated producers, we assembled a tight-knit team of freelance motion designers and ran the post-production workflow like an in-house studio. With so many moving parts and international stakeholders, staying agile, hyper-organized, and perfectly in sync was key. We delivered 5x :15s, 5x :20s, and 6x :06s in a range of aspect ratios tailored for each market—ultimately delivering over 700 individual assets.
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2dd867170a5d038c0a6bba03c88ba38ab4eda1bccc34167517b56e32bc49117c/Google_Chrome_Malware_PL_20_v8_16x9_010324.gif" data-mid="229542050" border="0"  src="https://freight.cargo.site/w/1000/i/2dd867170a5d038c0a6bba03c88ba38ab4eda1bccc34167517b56e32bc49117c/Google_Chrome_Malware_PL_20_v8_16x9_010324.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e9b92850d6275cc0fb1f10d46566cb8767939c35ed022daaae5dba3fb077e00/Google_Chrome_Passwords_NL_06_V1_VO_16x9_011724.gif" data-mid="229542116" border="0"  src="https://freight.cargo.site/w/1000/i/1e9b92850d6275cc0fb1f10d46566cb8767939c35ed022daaae5dba3fb077e00/Google_Chrome_Passwords_NL_06_V1_VO_16x9_011724.gif" /&#62;


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/652b4500c9148b3c857417a1c79e8cfed24aa5baca0331651c2d74fc6cc99c8a/giphy.gif" data-mid="229542134" border="0"  src="https://freight.cargo.site/w/1000/i/652b4500c9148b3c857417a1c79e8cfed24aa5baca0331651c2d74fc6cc99c8a/giphy.gif" /&#62;


Original US Campaign Production: Google Creative Lab&#38;nbsp;Agency: VCCP, USTranslation: Tower28 Voiceover Casting: Sound + Fury Audio: Heard City Role: Integrated Producer 
</description>
		
	</item>
		
		
	<item>
		<title>Diablo 4 The Weekend</title>
				
		<link>https://erinlizkelly.com/Diablo-4-The-Weekend</link>

		<pubDate>Wed, 22 Mar 2023 23:09:24 +0000</pubDate>

		<dc:creator>Erin Kelly &#124; Producer &#124; Portfolio</dc:creator>

		<guid isPermaLink="true">https://erinlizkelly.com/Diablo-4-The-Weekend</guid>

		<description>Diablo 4 The Weekend &#124; Blizzard Entertainment
Diablo IV Beta Campaign &#124; March ‘ 23

	
The wildly-anticipated release of Diablo IV has been eleven years in the making, and it’s finally here.&#38;nbsp;
To celebrate, Blizzard offered gamers their very own minion for the weekend to take care of their "earthly duties" while they played. 


Director: Hal Kirkland (Unit9)
Agency: Muhtayzik Hoffer (M/H)
My Role: Integrated Producer


	LAUNCH FILM:
	

&#60;img width="738" height="1038" width_o="738" height_o="1038" data-src="https://freight.cargo.site/t/original/i/44edcff69543b71e16bab220d3befb7caaa75f2031fc52191352adf467cc907f/Screen-Shot-2023-07-21-at-8.29.37-PM.png" data-mid="230454647" border="0"  src="https://freight.cargo.site/w/738/i/44edcff69543b71e16bab220d3befb7caaa75f2031fc52191352adf467cc907f/Screen-Shot-2023-07-21-at-8.29.37-PM.png" /&#62;
Our Director, Hal Kirland, leaned into well-known horror movie themes, creating a comedic suspense while juxtaposing the Doomsayer hard at work on mundane activities. &#38;nbsp; 

&#60;img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/6aacb8b51633ccf4c6be85ccf60557bb6142a7b2a4d08feb677a437411622c36/DIABLO_IV_M_H_ikea.gif" data-mid="175121179" border="0"  src="https://freight.cargo.site/w/1000/i/6aacb8b51633ccf4c6be85ccf60557bb6142a7b2a4d08feb677a437411622c36/DIABLO_IV_M_H_ikea.gif" /&#62;
&#60;img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/a5ba2285c1e7434a25ac9f3e45c90d602d00b72a340e4de60e5c0f9c9674979d/Blizz_DiabloIVBeta_lawnmower.gif" data-mid="175120783" border="0"  src="https://freight.cargo.site/w/1000/i/a5ba2285c1e7434a25ac9f3e45c90d602d00b72a340e4de60e5c0f9c9674979d/Blizz_DiabloIVBeta_lawnmower.gif" /&#62;
&#60;img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/f61ff106b335999fbdb00bccb616f6bb20f30c60d0d8aefb6400e526c7f47bff/DIABLO_IV_M_H_vacuum.gif" data-mid="175120844" border="0"  src="https://freight.cargo.site/w/1000/i/f61ff106b335999fbdb00bccb616f6bb20f30c60d0d8aefb6400e526c7f47bff/DIABLO_IV_M_H_vacuum.gif" /&#62;
&#60;img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/7142d444e7c293b64977d2e2a5d7ee627ec04276b1de65f5f9930f2aaf05f000/DIABLO_IV_M_H_laundry.gif" data-mid="175120840" border="0"  src="https://freight.cargo.site/w/1000/i/7142d444e7c293b64977d2e2a5d7ee627ec04276b1de65f5f9930f2aaf05f000/DIABLO_IV_M_H_laundry.gif" /&#62;

People loved the idea of shirking their duties and playing Diablo IV all weekend — the response was swift and enthusiastic.&#38;nbsp;

&#60;img width="846" height="1418" width_o="846" height_o="1418" data-src="https://freight.cargo.site/t/original/i/67f8c0896edfe3df86e403c24b0976d28f09c6893cb8ee6373203d401ef2fa99/Screen-Shot-2023-07-21-at-9.53.27-PM.png" data-mid="230454648" border="0"  src="https://freight.cargo.site/w/846/i/67f8c0896edfe3df86e403c24b0976d28f09c6893cb8ee6373203d401ef2fa99/Screen-Shot-2023-07-21-at-9.53.27-PM.png" /&#62;
&#60;img width="1500" height="1316" width_o="1500" height_o="1316" data-src="https://freight.cargo.site/t/original/i/2e5afb66bce9162e4707ad6126fbc2f442dfee924fec736a2f71d1684c72b310/Screenshot-2023-12-19-at-12.20.03-PM.png" data-mid="231538061" border="0"  src="https://freight.cargo.site/w/1000/i/2e5afb66bce9162e4707ad6126fbc2f442dfee924fec736a2f71d1684c72b310/Screenshot-2023-12-19-at-12.20.03-PM.png" /&#62;
&#60;img width="958" height="1218" width_o="958" height_o="1218" data-src="https://freight.cargo.site/t/original/i/482128bbeced9031a7c283332b8fde9f717b78513a13beb82517676efaf64a32/Tweets---Diablo-Beta.png" data-mid="230612055" border="0"  src="https://freight.cargo.site/w/958/i/482128bbeced9031a7c283332b8fde9f717b78513a13beb82517676efaf64a32/Tweets---Diablo-Beta.png" /&#62;

We used assets from the hero video to keep engagement active, and ended the weekend with a successful beta trial heading into the big Diablo IV launch.&#38;nbsp;

&#60;img width="978" height="1172" width_o="978" height_o="1172" data-src="https://freight.cargo.site/t/original/i/381d27b0177bb18677dbb7a26d831437d9f4dff39d98edece3351b6babdfc708/Screenshot-2023-03-20-at-4.40.55-PM.png" data-mid="230519940" border="0"  src="https://freight.cargo.site/w/978/i/381d27b0177bb18677dbb7a26d831437d9f4dff39d98edece3351b6babdfc708/Screenshot-2023-03-20-at-4.40.55-PM.png" /&#62;
&#60;img width="820" height="1228" width_o="820" height_o="1228" data-src="https://freight.cargo.site/t/original/i/e7878571754b62d2c4f1252dbfd32226960cc29840fae4f015a41f8c67421112/Screenshot-2023-03-20-at-4.43.06-PM.png" data-mid="231537811" border="0"  src="https://freight.cargo.site/w/820/i/e7878571754b62d2c4f1252dbfd32226960cc29840fae4f015a41f8c67421112/Screenshot-2023-03-20-at-4.43.06-PM.png" /&#62;


	Click here to check out our Diablo IV launch day activation featuring Megan Fox 


&#60;img width="2500" height="1543" width_o="2500" height_o="1543" data-src="https://freight.cargo.site/t/original/i/74baaddfbb44bb35b6024b31c7fa0c2d2726e3c7493d08dd46871fdaad1c5a95/UNIT_9_Hal-Kirkland_BTS_173-copy.jpg" data-mid="230455073" border="0"  src="https://freight.cargo.site/w/1000/i/74baaddfbb44bb35b6024b31c7fa0c2d2726e3c7493d08dd46871fdaad1c5a95/UNIT_9_Hal-Kirkland_BTS_173-copy.jpg" /&#62;
&#60;img width="2500" height="1562" width_o="2500" height_o="1562" data-src="https://freight.cargo.site/t/original/i/5eaf943be99d47aef0d513acb496afbaa9e9290c5f3148a976169eb9caf26c34/UNIT_9_Hal-Kirkland_BTS_013-Enhanced.jpg" data-mid="230455071" border="0"  src="https://freight.cargo.site/w/1000/i/5eaf943be99d47aef0d513acb496afbaa9e9290c5f3148a976169eb9caf26c34/UNIT_9_Hal-Kirkland_BTS_013-Enhanced.jpg" /&#62;
&#60;img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/792a26946e575de2bb6bdf95952bccd02f95f8b2030679d17706a57ebf1e6435/UNIT_9_Hal-Kirkland_BTS_040.jpg" data-mid="230455053" border="0"  src="https://freight.cargo.site/w/1000/i/792a26946e575de2bb6bdf95952bccd02f95f8b2030679d17706a57ebf1e6435/UNIT_9_Hal-Kirkland_BTS_040.jpg" /&#62;
&#60;img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/4cb21f7237d2d8510f9270ebba8ce40d2e48204277117ff01e3990f8838f0484/UNIT_9_Hal-Kirkland_BTS_010.jpg" data-mid="230455084" border="0"  src="https://freight.cargo.site/w/1000/i/4cb21f7237d2d8510f9270ebba8ce40d2e48204277117ff01e3990f8838f0484/UNIT_9_Hal-Kirkland_BTS_010.jpg" /&#62;

	Click here to see our Diablo IV Launch Campaign with Megan Fox&#38;nbsp;


Agency: Muhtayzik Hoffer (M/H)Creative Director: Geoff Vreeken
Executive Producer: Jessica Ambrose
Copywriter: Caroline Johnson
Integrated Producer: Erin Kelly

Production Company: Unit9
Director: Hal Kirkland
Director of Photography: Powell Robinson
Executive Producer: Emily Malito
Line Producer: Pia-Louise Lauritsen
Production Designer: Rene Vas
1st AD: Nick BrokawVFX: JAMM Visual // Tim RobbinsMix/Sound Design: Beacon Street Studios // Rommel Molina&#38;nbsp;
Editorial: Cycle Media // Matthew GriffithsColor: Ethos Studio // Dante Pasquinelli

BTS Photography: Gerard Sandoval
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